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Marketing Manager
Lake Washington Partners (2024-Present)

• Develop and execute marketing plans and strategies that boost brand visibility and provide consistent messaging across all channels.

• Manage the creation of marketing materials including brochures, presentations, and other collateral to support the marketing of LKWP assets and enhance the company’s authenticity and brand image.

• Manage the company’s social media accounts and online presence, engaging with audiences to promote our brand and our properties.

• Write original copy and edit content for a variety of marketing and communication projects, collaborating with team members to brainstorm ideas, develop concepts, and articulate messaging.

• Collaborate with vendors and consultants to execute campaigns and initiatives effectively.

• Conduct market research and analysis to identify trends and opportunities for growth.

• Coordinate thought leadership speaking engagements and other public appearances for company executives and subject matter experts to enhance brand visibility.

• Identify opportunities and maintain nomination process for various professional and community awards.

• Develop and maintain relationships with key industry partners and vendors.

• Monitor and analyze marketing campaign performance to make data-driven decisions and optimize results.

Client Services Manager
Realogics Sotheby’s International Realty (2019-2024)

• Expert in brand mission, marketing and creative processes; manage projects from inception to completion (budgets, timelines, stakeholder input and top-tier work).

• Increase marketing department efficiencies; set and support department goals; implement and maintain custom project management product; increase custom marketing sales and develop new product offerings for CLAY (in-house creative marketing agency).

• Maintain database client portfolio of $500M+; determine client goals and tailor marketing plans to support growth with ongoing reporting of ROI; lead new client meetings; foster reliable and transparent relationships.

• Hire, train and grow Client Services Team (five direct reports); provide critical insight to overall trajectory of company through appointment to CORE Leadership Team.

Communications Editor
Realogics Sotheby’s International Realty (2015-2019)

• Managed brand content and ensured consistent messaging and adherence to company standards; created and maintained editorial calendars for effective content planning; spearheaded PR initiatives to enhance company’s public image.

• Collaborated with real estate agents to enhance listing exposure and editorial opportunities for premium properties; developed creative strategies for compelling property storytelling.

• Established partnerships with affiliates worldwide leading to unique opportunities and successful social media campaigns.

• Authored various types of content including (but not limited to) market reports, editorial articles, broker profiles, press releases, and property descriptions.

Broker Care
Realogics Sotheby’s International Realty (2013-2015)

• Ownership of general office tasks including phone and email communication, restocking supplies, and maintaining a clean workspace.

• Entered property listings into the Northwest Multiple Listing Service and internal systems with the utmost accuracy; produced property flyers and other listing-related materials; printed and faxed files; assisted brokers with general in-office needs.