Meet Amanda
Amanda Lybeck
MARKETING, PROJECT MANAGEMENT, CLIENT SERVICES
Passionate about driving brand success through a strategic blend of brand mission, marketing, and creativity, I excel in managing the entire spectrum of projects from conceptualization to fruition. With a keen focus on concepting, budgeting, timelines, and stakeholder collaboration, I ensure top-tier work that resonates.
I've been instrumental in enhancing efficiencies, setting and supporting ambitious goals, and implementing customized project management solutions. I am driven by a commitment to excellence, and my track record speaks volumes about my ability to not just meet, but exceed expectations.
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Client Services Manager
Realogics Sotheby’s International Realty (2019-Present)
Expert in brand mission, marketing and creative processes; manage projects from inception to completion (budgets, timelines, stakeholder input and top-tier work).
Increase marketing department efficiencies; set and support department goals; implement and maintain custom project management product; increase custom marketing sales and develop new product offerings for CLAY (in-house creative marketing agency).
Maintain database client portfolio of $500M+; determine client goals and tailor marketing plans to support growth with ongoing reporting of ROI; lead new client meetings; foster reliable and transparent relationships.
Hire, train and grow Client Services Team (five direct reports); provide critical insight to overall trajectory of company through appointment to CORE Leadership Team.
Communications Editor
Realogics Sotheby’s International Realty (2015-2019)
Managed brand content and ensured consistent messaging and adherence to company standards; created and maintained editorial calendars for effective content planning; spearheaded PR initiatives to enhance company’s public image.
Collaborated with real estate agents to enhance listing exposure and editorial opportunities for premium properties; developed creative strategies for compelling property storytelling.
Established partnerships with affiliates worldwide leading to unique opportunities and successful social media campaigns.
Authored various types of content including (but not limited to) market reports, editorial articles, broker profiles, press releases, and property descriptions.
Broker Care
Realogics Sotheby’s International Realty (2013-2015)
Ownership of general office tasks including phone and email communication, restocking supplies, and maintaining a clean workspace.
Entered property listings into the Northwest Multiple Listing Service and internal systems with the utmost accuracy; produced property flyers and other listing-related materials; printed and faxed files; assisted brokers with general in-office needs.
"
choose courage over comfort.
/ Brené Brown /
Education
Master of Fine Arts, Creative Writing & Poetics (2018)
Cum Laude
University of Washington, Bothell
Bachelor of Arts, English Literature (2015)
Minor in Women & Gender Studies
Magna Cum Laude
Seattle University